Bio
The trait setting Sheila apart from her peers is her calm intensity when navigating complex business ideas and opportunities. She has an exceptional ability to link the idea of business growth with the strategic rigor and behavior to achieve it. An accomplished business strategist, she understands how systems, processes, and people work, and has an innate ability to synthesize disparate datapoints into easy-to-understand concepts. She easily untangles the knottiest issues, and with her candid, yet thoughtful, communication style, lets you know how she did it and what it means for your business.
Sheila prefers thinking in boxes without borders because it’s at the border where new possibilities begin. Just ask her about a business situation or a problem you’re experiencing and she immediately generates practical, on-target ideas. And that’s before she puts her analytical muscles to use, quickly spotting and evaluating relevant patterns, snarls, and challenges. She understands the organizational roadblocks that stifle productivity, creativity, engagement, and outcomes. Working closely with leaders to co-create and incorporate newness is not a game to Sheila, but it sure is fun.
The Goods
Early in her career in innovation, Sheila integrated strategic business principles with creative marketing instincts, which formed the foundation of her corporate and entrepreneurial success. After 15 years of corporate achievements with companies including Quaker Oats and Visa, she took what she’d learned and struck out on her own, building a multimillion-dollar company along the way.
Sheila has led 200+ business and marketing strategy engagements for Fortune 500 and mid-cap firms, large nonprofits and educational institutions that have
transformed and repositioned brands and organizations.
unified newly acquired and existing brands.
expanded organizations into new territories.
reversed negative trends of mature brands and companies.
Known to be approachable and comfortable in any room, she makes the time to help professionals starting or transitioning in their careers, entrepreneurs experiencing challenges in growing and sustaining their firms, and anyone who just needs some assistance in preparing for a difficult conversation, critical negotiation, or an important presentation.
Her Guide Posts
When the going gets tough, and even when it’s smooth sailing, Sheila references these values to ensure alignment between her head and her heart.
Integrity in what she does and how she does it
Collaboration that ensures better results
Ingenuity that trumps creativity
Inclusivity because there is no other way
Kindness in her words and behavior
Celebration of the small and big wins
Gratitude that begins and ends each day